Hybrid Creative Technologist · Production Systems Designer

From first concept
to fabrication-ready
package.

Fabricating anything starts with understanding what it's made of — and when you meet MR Sketch, it means you need something made. A decade bridging concept visualization and production-ready manufacturing — illustrated environments, signage systems, product CAD, and the spec packages that turn any of it into something a fabricator can build from.

Featured Project — Walther Plug
Featured Project — Walther Plug
Product CAD
See the Work →

Selected work

Work that builds.

Curiosity Hall magnifying-glass cutout wall [ Featured project image ]

Environmental Graphics

Curiosity Hall

A concept mockup for a layered acrylic cutout — multi-colored splatter shapes with a Wilsonart wood-textured handle, and a clear acrylic lens set between the rings for a magnifying-glass effect.

Handprint canopy tree mural [ Project image ]

Illustrated Space

Illustrated Hand-Print Classroom Mural

A hand-illustrated classroom mural, digitally painted in a watercolor style and vectorized for a clean scalable print at any size — a chalkboard-coated section topped with a handprint canopy from students and faculty, so the piece keeps changing as more hands join it.

COLO animated brand series — logo reveal [ Project image ]

Brand Identity

COLO Yoga — Ru, an Animated Brand Series

A complete animated brand identity built around Ru, an original brand character representing balance and inner calm — logo, character motion, and a four-part animated short series carried from hand-drawn storyboard through finished film with original sound.

Camp and nature signage rendering [ Project image ]

CAD / Product

Nature Camp Signage

A concept mockup for a wood- and nature-themed signage set, built as a two-layer acrylic design.

Hand-illustrated watercolor game assets [ Project image ]

Hand-Illustrated Watercolor Assets

Watercolor Game Assets

Inspired by Caitlin Russell's incredible work on Cuphead, a self-illustrated game built on a similar watercolor asset workflow — chasing that same hand-painted, old-fashioned cartoon look.

10+
Years in production design
Plus a lifelong traditional illustrator — bridging creative vision and fabrication floors since day one.
01
Complete pipeline, one studio
Concept renders through spec packages, vector files, and installation docs — no handoff gaps.
From approved to buildable
Every deliverable is formatted for the fabricator, not just the client presentation.

What I do

Six ways I can
move your project forward.

Every project starts one of two ways: you've already got a well-crafted plan — the elements are there, and what's left is bringing them to life, with renderings and a spec package to build from — or your idea is still just a sketch, something you're passionate about seeing real, that needs an artist's nurturing scrutiny to give it shape. Either way, I work with designers on renderings and concept packages, and produce the production side myself: vectors, custom illustration, art, spec packages — everything your project needs to become real, not just approved.

02

Illustrated Environments & Interactive Displays

Character-driven mural systems, activity boards, and learning installations for educational, healthcare, and public spaces. Design through production-ready files.

Mural Design Activity Boards Learning Spaces
03

Brand Identity & Visual Systems

Character-forward brand design for organizations that need more than a logo — they need a visual language. Mascots, identity systems, packaging, and motion.

Brand Identity Character Design Motion Graphics
04

Product Visualization & CAD Modeling

3D product rendering, CAD modeling, and fabrication prep — from activity signage systems and maker kits to product hardware and prototype review. STL, STEP, and photorealistic renders, ready for a manufacturing floor.

Product CAD Signage Systems STL / STEP
05

Educational Product & Activity Design

Interactive learning products and activity systems for kids — maker kits, activity signage, and character-driven educational displays, designed through fabrication-ready files a manufacturer can build from.

Maker Kits Activity Signage Interactive Displays
06

Custom Illustration & Commissions

Custom character art, murals, personalized prints, and illustrated environments for individuals, families, and small businesses. The same standard at every scale.

Portrait Art Nursery Murals Digital Downloads

Not sure which fits?

Tell me what you're building. I'll tell you exactly how I can help.

Start a Conversation

"Most designers hand off a file. Most production coordinators can't design. I do both — from the first concept sketch through client approval renders, through spec packages, through manufacturing handoffs."

The MR Sketch difference

A software product, not just a service

However you draw it,
it becomes the game.

Drawcade is a tool I designed to bridge the gap between any drawing and a real, playable game — a five-minute doodle and a carefully rendered piece both come through the same pipeline, and the game doesn't care which one you brought. As a self-taught game developer, I was always trying to find ways to bring my own sketches to life, however rough they were. Using custom, easy-to-scan drawing guides you can capture right from your phone, you import your drawings, set the rules, and build levels to create your very own game. Tester access is now!

The illustration work above isn't separate from this — the same characters populating the gallery's illustration wing (Doc, Nala & Atlas, the Sketch Figure Battles world) are the actual game IP living inside Drawcade. It's the same drafting-table practice, aimed at a different kind of build. There are already two games to draw for, with more on the way — Drawcade is the place to give your art somewhere to live.

It's live right now in early access — sign in with your email and start testing today. Expect rough edges; that's what early access means. If you'd rather just see where it's headed first, the contact form below works too.

Sign In & Try Drawcade
Draw Your Own Blaster Game activity sheet — How to Use, sheet 01

The real printed activity sheet — draw inside the boxes, scan it, and it becomes playable art.

...and that drawing, actually playable — real gameplay, no edits.

How it works

Built to get from
approved to built.

The process is designed around one question: what does this project need to survive contact with a fabrication floor?

01

Scope & Production Analysis

Before any design begins, I identify every production component — file formats, materials, dimensions, color systems, installation requirements. The creative work is built around this framework.

02

Concept Renders & Client Previz

Photorealistic renders and spatial mockups for client approval. You see exactly what will be built before anything goes to production. Eliminates revision cycles after fabrication begins.

03

Vector Production & File Build

Print-ready vector art, CNC cut files, color-separated layers, material callouts. Every file is formatted for the vendor receiving it — not just the folder I'm sending.

04

Spec Package & Handoff

A comprehensive spec package: dimensions, materials, finishes, assembly sequence, installation documentation. One document that serves the client, the fabricator, and the install team simultaneously.

Sample Spec Package Rainbow Llama — Activity Signage
Spec package, page 1 of 10

A real spec package from a completed project — every project gets one, formatted for the fabricator, not just the approval presentation.

Also in the Studio Tools Suite

The tool that builds packages like this one — signage, murals, cutouts, product CAD, and more. Sign-in required.

Sign In to Open It
Matthew Renna [ photo ]

Who's behind this

I learned to draw
watching someone else's hands.

The short version: this whole practice started as a kid, watching, and it's never really stopped being about that.

I started drawing because I watched my grandmother draw. She never looked at the paper — her eyes stayed fixed on whatever she was studying, and her hand just followed. She loved faces most, and second-guessed herself on every one, which gave her lines this beautiful, fuzzy quality: a figure caught in the haze, just barely resolving. I've been chasing that feeling ever since — the sketch as more honest than the finished thing. I still find Da Vinci's journals more interesting than the Mona Lisa.

Video games hooked me next. I was terrible at playing them, so I drew them instead — my own characters, my own levels, whole worlds built to hold every idea I had. That habit of building a complete system around an idea, not just a single image, turned out to matter later. When life got complicated, the same instinct that used to design game worlds started designing plans and structure instead — a way to make an unpredictable stretch of life feel like something I could actually build my way through. I taught myself computers and organization the same way I'd taught myself to draw. That's the real origin of the production-systems side of this studio: it's the same brain that used to map out a level, now mapping out a spec package.

Along the way I did a little of everything — carpentry, running AV wire, a ropes course, years bartending in New York City, which turned out to be its own creative education, surrounded by people chasing the same kind of pursuit. Then I met my wife, who told me — matter-of-factly, the way she says everything worth hearing — that the drawing didn't belong on the side of my life anymore. Our dog Nala came with us from New Mexico to Manhattan, and a few years later our daughter arrived and rearranged everything again, in the best way. Watching her meet the world for the first time is the best reminder I get that curiosity is the whole point.

I'm drawn to how things get made more than the finished thing itself — the process, the layers, the thousand small decisions behind a single piece. That's what I want to teach, and it's the real reason Drawcade exists: handing a kid a pencil and a system, and getting out of the way.

"Why do I draw? I don't really have a choice — it's just the action that comes out when I live and breathe."

Matthew Renna — Meet MR Sketch LLC

Who I work with

The scale changes.
The standard doesn't.

From a major signage firm managing a senior living installation to a family commissioning a nursery mural — both conversations start the same way: what story do you want this space to tell?

B

Primary — Commercial

Brands, Agencies & Signage Firms

Signage and environmental graphics companies, brand and creative agencies, retail brands, hospitality groups, and product developers needing visualization.

"I translate your creative vision into a complete production package — so your fabricators and installers have everything they need and nothing is left to interpretation."

E

Primary — Institutional

Schools, Museums & Public Spaces

School districts, children's museums, science centers, public libraries, community spaces, pediatric healthcare environments, and maker spaces.

"I design illustrated environments and interactive learning displays — and I handle everything from concept render to the production files your fabricators need."

P

Personal & Residential

Individuals & Families

Parents designing children's rooms and nurseries, small businesses needing a brand refresh, individuals commissioning custom portrait or character art.

"I work with individuals the same way I work with brands — attentively, collaboratively, and with craftsmanship at every step."

The long game

Every project is building toward something.

My long-term objective is the design, development, and operation of an original indoor children's activity and play center — a concept combining immersive environmental design, educational storytelling, physical play systems, and operational hospitality. Think children's museum meets maker space.

Every signage project, every illustrated environment, every spec package is building the portfolio and capability that will make that happen. That context makes the current work meaningful and directional — not just billable hours.

Phase 1 — Active Now

Portfolio & Capability Build

Building the environmental design portfolio, illustrated space projects, and production systems capability that demonstrates the core skill set.

Phase 2 — In Development

Concept & Pitch Package

Concept renders, spatial mockups, operational projections, and financial models for a first-location prototype.

Phase 3 — Target

Fundraise & Execute

Approach investors, banks, and strategic partners to fund and build the first location.

Start a project

Let's build something real.

Tell me what you're working on. I'll respond within one business day with a clear picture of how I can help and what a project would look like.

Get in touch

Location Secaucus, NJ — Serving NJ/NY Metro & Remote
Response time Within one business day
Studio Meet MR Sketch LLC Delaware entity · Registered NJ